Collection: Rimmel London

Rimmel London like its birth city is a brand best known for its bold use of colors and for making its own rules in beauty. In 1834, House of Rimmel was set up by Eugene Rimmel and his father in London. Evolving from the time when mascaras used to have mercury and the creation of first non-toxic mascara, Rimmel is a pioneer in introducing hygiene into products and cosmetics and giving women all over the globe a chance to be able to wear longer lasting makeup. This powerhouse brand’s ability to push boundaries and constantly innovate has allowed it to reshape old beauty practices into current trends, keeping this 186-year-old brand fresh and always on trend.

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