In 1914, a Russian immigrant Max Factor moved to Los Angeles to pave a path in the "Make-Up" industry, a word coined by himself. His iconic look for the likes of Ava Gardner, Jean Harlow and Marlene Dietrich forged the creation of Max Factor the brand. To this day this ultimate makeup brand brings glamour within reach to all women around the world. Amongst countless firsts in the makeup industry, be it Mascaras, the legendary Face Finity Foundation the list can go on and on. Max Factor is a brand and force to reckon with.