For those with a conscious mind and a kind heart, Kat Von D channels your inner cruelty-free, animal lover, makeup maestro. Kat Von D herself is a vegan and animal activist who has birthed a fur-free range of makeup brushes made of synthetic fibers that are out performing animal-based bristles. Her brand includes hyper performance beauty products that are long lasting, highly pigmented, and cruelty-free of course. "We are bold, unapologetic, outspoken and different in our own way. We are artists, poets and lovers. We are the outsiders and insiders." Our founder's favorite, Kat Von D is inspirational in every which way.