Fresh employs over 200 scientific experts and centuries old cultural beauty rituals to harness nature’s finest world leading, good-for-skin ingredients. The brand was created in 1991 by the duo Lev Glazman and Alina Roytberg, Russian immigrants living in Boston who got a fresh start selling beautiful hand-wrapped soaps as one of their earliest products. Today Fresh has curated beauty products from around the world and pioneered the use of natural ingredients like soy and sage for skin care. Fresh believes that if you truly listen to your skin it will tell you what its craving and we are listening very carefully. Delve into your senses and enjoy the wide range of these sensorial, safe and fruitful products.