In the words of Rihanna " FEИTY Beauty was created for everyone: For women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included, that's the real reason I made this line." A mantra not too far from Soorat's own. Singer/ Song writer Rihanna has birthed FEИTY in the spirit of her own fierce femininity and we are falling in love more with FEИTY every day. FEИTY is applauded for its diverse range of foundation shades that includes women as well as men of all color so they can embrace their own complexions, their own Soorat. Rihanna's main goal was to focus on a range of traditionally hard to match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her aim, above all, is to inspire. And can we just say we are enthralled.