Purple Toning Sulfate-Free Shampoo - Banish Brass forever with The Perfect Blonde purple toning regimen from the brand that knows color! Uitlizing a special dye to beautifully tone hair with no sulfates, cleanses and softens and brightens blonde hair like never before. Perfect your blonde and kick brass every time you shampoo.

Apply a quarter-sized amount to wet hair and later. Rinse. Repeat if additional tining is desired. For added moisture and tonality, follow with THE PERFECT BLONDE Conditioner

Duel ultra-violet dye system purifies and neutralizes unwanted yellow tones. Optical brighteners perfect and enhance blonde radiance. Sulfate-free formula gently cleanses (one of the few available sulfate-free blonde shampoos)