Keep your VIVIDS on your head and not down the drain with this color-preserving shampoo formulated specifically for these special dyes. Naturally derived Coconut Oil and Palm Kernel Oil serve as ultra-gentle cleansing agents in this sulfate-free and salt-free shampoo. The pH-controlled, protein-enriched formula helps seal in color as it gently cleanses hair. Housed in 100% biodegradable packaging Exclusive to PRAVANA care products: Sulfate-free and sulfite-free surfactants Sodium chloride-free Paraben-free Zero phthalates No animal testing Free from MEA and DEA EPA and CARB compliant

Wet hair, apply VIVIDS Color Protect Shampoo and massage for a gentle lather. Rinse with cool water. Follow with VIVIDS Color Protect Conditioner.
Coconut Oil Palm Kernel Oil