Inside The Brand: Indie Lee
by Alina Anjum
Sustainable and clean brands are slowly, but surely, popping up and taking the makeup and skincare world by storm. One such brand is Indie Lee that creates professional quality skincare which is clean, toxin free, and sustainable.
The creator of this brand is none other than Indie Lee, a woman who survived a non-cancerous brain tumor which was potentially linked to the use of toxic skincare products. After this difficult journey, she realized the importance of creating skin care products that work well, are sustainably sourced, and do not contain harmful ingredients. She's so committed to her brand that customers can actually speak to her directly when they call the company's customer help line.It is this unique brand outlook and dedication that has made them become a powerhouse in the green beauty industry.
The brands philosophy is simple: your body is affected not just by what you put in it, but also what you put on it! Hence, a clean brand that is ethically sourced, cruelty free, and packaged in glass jars and bottles is extremely necessary. This brands is also free of the following:
- Mineral oils
- Synthetic fragrances
The products are innovative, elegantly designed, and come in chic packaging that is comparable to high end skincare lines, without the hefty price tag.
Those that love clean brands and lightweight skincare formulas also love this brand for various reasons. One unique feature about this brand is that it isn’t formulated for specific skin types. It allows you to mix and match based in your skin’s requirements, which is something only you know!
One main criticism for the brand has been its lack of active ingredients which power certain products. Combinations of active ingredients such as Niacinamide or Retinol in hydrating products can really up a product’s game, but Indie Lee has yet to explore this type of skin care product range. This does make it an ideal brand, however,for those who have skin sensitivity and avoid harsher active ingredients.
If you are someone who is new to clean skincare brands or new to Indie Lee, you can start by trying the following products:
COQ-10 toner: This toner is a global bestseller for the brand and has a months long waiting list on some retail sites. Customers love this toner for its ingredients that help repair dry, damaged complexions with hyaluronic acids,papaya,cucumber and sage extracts while the star ingredient, COQ-10 is a powerful antioxidant that has shown to improve skin ageing.
“I love this toner. Toners usually make my skin red and irritated (even alcohol free toners) so i was excited to find this one. After only a week of use I have found my skin to be more balanced and brighter. I have sensitive and combo/oily skin that is acne prone so I’m very pleased that this is working.”-Sephora Review
Shop the COQ-10 toner at The Soorat and for a limited time get 15% off using the code TONER15. Sale price is Rs.7,310
Brightening Cleanser: This three-in-one cleanser,makeup remover and mask contain stars ingredients like strawberry oil,hydrolysed wheat protein and lycopene that cleanse and rejuvenate the skin without stripping or irritating.This product is well-loved for not only its effectiveness but its refreshing scent that makes washing your face feel fun.
“This might just be my fave cleanser ever! A great ingredient list, it smells amazing and its done wonders for my skin. I can definitely see why it is called the brightening cleanser as this is exactly what it does!”-Cult Beauty Reviewer
Squalane Face Oil: Squalane, a naturally occurring lipid in the skin, is shown to improve skin elasticity, hydration, treat hyperpigmentation and reduce fine lines and wrinkles. Best of all,since it’s naturally occurring in the body, it does not typically cause breakouts or reactions and absorbs beautifully.The Indie Lee Squalane face oil is100% derived from olives and contains no added fragrance or preservatives.
"I was pleasantly surprised with this product. I tried a sample and it worked very well in mild climate for my dry skin. A little goes a long way, it does not have any scent, it is not greasy and keeps dryness at bay. I apply a SPF 20 on top and it works very well. Great also if you travel by plane a lot." -Naturismo Reviewer
What do you think of clean beauty products? Have you tried Indie Lee or are any of their products on your wishlist? Let us know in the comments below.