Inside Juicy Beauty: The Natural Revolution – The Soorat
Inside Juicy Beauty: The Natural Revolution

Inside Juicy Beauty: The Natural Revolution

Soorat gets into the early beginnings of the Juice beauty brand and the inspiration behind Karen Behnke who started this range of clean beauty products.

Our obsession with skincare has led us to many discoveries, and to uncovering some of the most exciting brand stories out there. Building a skincare brand and developing new products from scratch is no easy task. It often needs a highly creative and astute head  as well as lots of thankless hours in research labs, before one can see their first formulation –and Karen Behnke, the founder of Juice Beauty, is a prime example. 

Juice Beauty was launched in 2005 and was born out of zealous passion for environmentalism, absolute commitment to wellness and an obsession for safe beauty products. The founder Karen Behnke developed a keen interest in personal care products when she found she was pregnant, for the first time at age 40. She claimed, “Experiencing hormonal changes and the beginning of lines in my skin, I set out to find healthy skincare solutions that delivered.” 


Juice beauty is a line built out of luxurious organic formulations that Founder Karen believes perform better than most conventional beauty products. 

Formulated with antioxidant and vitamin-rich organic botanical juice bases, rather than PEGS/petroleum derivatives or water, and combining it with powerful skincare ingredients, Juice Beauty will blow your mind with its beautiful, clean range of products. And now that the brand has launched at The Soorat we are beginning to obsess over it!


Green Apple Age Defy Moisturizer PKR 11,150

This organic, botanical-infused, age-defying moisturizer is full of rich Alpha-lipoic acid antioxidants as well as Vitamin C, which rehydrates moistureless skin and brilliantly reverses your natural aging process. The product is ideal for every skin tone and texture however it is not recommended for sensitive skin. It firms and tightens sagging skin, leaving it looking plumper and more radiant. The juicy and delicious green apple age-defying moisturizer is a booster punch for lackluster skin.
JUICY BEAUTY | Green Apple Age Defy Moisturizer | The Soorat

Stem Cellular Lifting Neck Cream
PKR 13,400

We often apply sunscreen on our faces and neglect our necks. To be honest, the skin on our neck is one of the first indications of early aging. 

It's tried and tested that a proper skincare routine would help to alleviate fine lines while tightening the skin around the neck area. Here is Juicy skincare's lifting neck cream, combined with peptides and algae to uplift the skin. Its irresistible results will stun you Khubsoorat, guaranteeing an improved appearance. Last but not least, it stimulates the natural procedure of collagen and elasticity to maintain a sculpted, smooth skinned neck.

JUICY BEAUTY | Stem Cellular Lifting Neck Cream | The Soorat

Stem Cellular Anti Wrinkle Eye Treatment PKR 11,150

This stem cellular cream is Juicy Beauty’s best eye cream for wrinkles and crepiness under your eyes. It's fortified with fatty acids, vitamins and antioxidants, allowing your skin to flourish under treatment. It has anti-inflammatory properties making it the most perfect eye cream to reduce dark circles while depuffing puffiness. Flatten out your skin and rejuvenate your face. Wake up every morning looking like you had the best beauty sleep!

JUICY BEAUTY | Stem Cellular Anti Wrinkle Eye Treatment | The Soorat

Signal Peptides Firming Serum PKR 24,500

Signal Peptides Firming Serum is a combination of rice peptides that work towards overcoming wrinkles and firming up your skin. Rice has hidden, beneficial properties. the ingredients mingle into your skin tightening any loose skin. Additionally this serum rehydrates any dehydrated skin, while intensely moisturizing your pores, and creating a protective layer from any toxins in the air. The product is made from Pterostilbene-rich wild blueberry and sunflower plant extracts, leaving your skin feeling natural and fresh.

JUICY BEAUTY | Signal Peptides Firming Serum | The Soorat

Stem Cellular Anti Wrinkle Overnight Cream PKR 16,700

The Juicy Beauty Stem Cellular Anti Wrinkle Overnight cream preps your skin for morning glowing and glory. 

After all, it's all-nighter cream which works wonders to your skin, while replenishing your skin cells. While you sleep this cream does all the work, and you have nothing to worry about. People say wrinkles don’t fade overtime, however this combination of ceramides, olive derived Squalane and nocturnal flower extracts of evening primrose and lilly will have you questioning that myth. Leave your wrinkles behind with this overnight, easy to use, dreamlike solution.

JUICY BEAUTY | Stem Cellular Anti Wrinkle Overnight Cream | The Soorat
Green Apple Peel Sensitive PKR 10,950

Envelop your skin with this Juicy Beauty Green Apple Peel Sensitive exfoliator. The all natural ingredients work towards kicking out any toxins and impurities from the skin. Not only does it help surface level skin, this exfoliator goes deeper, and tries reaching unsurfaced skin, to make sure nothing lingers beneath the surface. With this exfoliator you’re on your way to healthier, younger looking skin, with age defying benefits.

JUICY BEAUTY | Green Apple Peel Sensitive | The Soorat

This range of clean, sustainable products go beyond simply bringing beauty to us, it works towards making the world a better place. Using all natural substances Karen Benkhe has inspired various men and women to turn towards sustainability and awareness. She has proven that we don’t need chemicalized beauty products to work wonders, we simply need clean, natural combinations to revitalize and rejuvenate our skin.

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